InfinityPhone

InfinityPhone is the Vicenza-based company that operates in the field of reconditioned devices. It aims to be leader in Italy in its market sector. InfinityPhone reconditioned devices are certified by TÜV Italia (European certification and testing body) and include 1 year warranty free of charge. The devices sold are not only smartphones, TV reconditioning, PC(Case, Monitor and All in One), Notebook, Tablet, Console (Xbox, Playstation, Nintendo) and Wearable.
The choice of name: InfinityPhone
The naming of the Logo was created with the Monte Stella, a dynamic and compact font in its regular version.  Particularly impressive are its versions from Medium on, used for advertising messages. The Light version of Monte Stella grants compactness and cleanliness in order to hierarchize the content. A font that does not go unnoticed and remains in the memory and easy to identify in InfinityPhone.
 
Why InfinityPhone and not InfintyDevice?
They have a wide variety of smartphones (like Android, Apple, Blackberry) and those are the ones the market is demanding the most. But we want to give the opportunity to buy other last generation devices that are not smartphones such as PC, Console and Wearable.
 
From the second life to have an Infinitylife
The payoff is “The second life of the smartphone” for a positive connotation: you start with a new life, more performing and infinite thanks to our repair service. To symbolize this we have drawn the infinity sign with the arrow that guides the way.
The choice of InfinityGreen
The identity color is the InfinityGreen, a shade of green specially created to connect the green soul of the company and its products.  To get the InfinityShade the InfinityGreen is combined with its lighter version: LightGreen. The resulting color is generally used to communicate the shades of purchasable products and this color, the InfinityShade, is the absolute protagonist in the logo.

Examples of color application

Target

Men and women from 20 to 40 years old, undifferentiated residence area but with metropolitan prevalence, social class and medium-high schooling.

Promise

Wide choice of reconditioned products at an advantageous price compared to the new one, with extendable 1+1 warranty and accessories included (on first purchase) in the price. Careful care for the customer.

Reason Why

With InfinityPhone+ a cover or protective glass is included in the price when you first purchase. For subsequent purchases you can access the pack of €15 shockproof cover and protective glass Gorilla Glass with a 35% discount. At the price of €2 per month (€24.99 per year) you will have InfinityPremium: Extended warranty for the entire duration of your subscription, free shipping and repair of other devices with 30% discount. Products sold by InfinityPhone are TÜV Italia certified.

Supporting Evidence​

The TÜV Certificate, InfinityPremium and InfinityPhone+ give an extra value to the refurbished product. Thanks to InfinityPhone+, by accumulating points with the purchases made, the customer will receive discounts and gifts for his free time and for his purchased devices. ​

Tone of Voice

Colloquial Sparkling, friendly colloquial language made of simple words and irony.

Where's Floch's quadrant?

The consumer of regenerated devices wants to have a device with the latest technology without having to spend too much money. Many of these are owners of devices with outdated technologies (such as plasma TVs, smartphones with LCD/Retina screens, PCs with slow processors) want to buy TVs, smartphones and PCs with higher performance OLED screens. Looking at the quality-price ratio and the orientation to a quick and efficient purchase InfinityPhone is positioned at the limit with the practical remaining within the critical square. It tends slightly to the utopian for apple consumers who want to identify themselves as an iphone or macbook owner.

In the Semprini Mapping

InfinityPhone is synonymous with happiness and innovation: identifying in the utopian towards playfulness our identity territory. The individual happiness of each customer is therefore at the heart of InfinityPhone's thoughts, which is why we offer the InfinityPhone+ program free of charge to every registered user.

How to identify the texts?
The naming of the Logo was created with the Monte Stella, a dynamic and compact font in its regular version.  Particularly impressive are its versions from Medium on, used for advertising messages. The Light version of Monte Stella grants compactness and cleanliness in order to hierarchize the content. A font that does not go unnoticed and remains in the memory and easy to identify in InfinityPhone.
 
I would like to thank Dalton Maag for the font.

Examples of color application

What are InfinityPhone+ and InfinityPremium?
They are loyalty programs created by InfinityPhone to offer more than just a purchase. InfinityPhone+ is the free program for all users registered on the site or from the app, and is divided into different levels that can be completed with points, called InfinityPoints. InfinityPoints can range from 10 to 45 for each device purchased, the higher the cost of the device the more points you earn. In addition, by inviting friends you can earn additional points. Each level contains several gifts such as an additional free month on Netflix. On the other hand, InfinityPremium is the company’s annual subscription that allows you to have, by paying 2€ per month: free shipping, extension for the entire duration of the subscription, additional benefits and discounts, a personalized support service. The subscription is free for all registered users for 30 days, after which they will be notified with notice of the end of the trial and the subsequent payment (which will take place on the 31st day of the subscription).

The advantages of having an app
The InfinityPhone app makes it possible to stay closer to the consumer by providing many services at their fingertips. For example, the assistance service becomes more efficient, there is an entire dedicated section that is designed to work as if it were an instant messaging app, to allow users to manage their time freely. For InfinityPhone+ and InfinityPremium customers there’s a world to discover made up also of offers and notifications so as not to miss anything.

App

"The first showcase is definitely the website, especially in this area, which is why it is important to highlight everything that is important."

website

"The importance of experience and materials: Reusable packaging with a focus on the opening experience, recycled materials such as for pens, materials from sustainable sources."

Packaging & brand stationery

InfinityPhone is a university project. Covered by copyright with third party elements.