InfinityPhone
The naming of the Logo was created with the Monte Stella, a dynamic and compact font in its regular version. Particularly impressive are its versions from Medium on, used for advertising messages. The Light version of Monte Stella grants compactness and cleanliness in order to hierarchize the content. A font that does not go unnoticed and remains in the memory and easy to identify in InfinityPhone.


Examples of color application
Target
Men and women from 20 to 40 years old, undifferentiated residence area but with metropolitan prevalence, social class and medium-high schooling.
Promise
Wide choice of reconditioned products at an advantageous price compared to the new one, with extendable 1+1 warranty and accessories included (on first purchase) in the price. Careful care for the customer.
Reason Why
With InfinityPhone+ a cover or protective glass is included in the price when you first purchase. For subsequent purchases you can access the pack of €15 shockproof cover and protective glass Gorilla Glass with a 35% discount. At the price of €2 per month (€24.99 per year) you will have InfinityPremium: Extended warranty for the entire duration of your subscription, free shipping and repair of other devices with 30% discount. Products sold by InfinityPhone are TÜV Italia certified.
Supporting Evidence
The TÜV Certificate, InfinityPremium and InfinityPhone+ give an extra value to the refurbished product. Thanks to InfinityPhone+, by accumulating points with the purchases made, the customer will receive discounts and gifts for his free time and for his purchased devices.
Tone of Voice
Colloquial Sparkling, friendly colloquial language made of simple words and irony.
Where's Floch's quadrant?
The consumer of regenerated devices wants to have a device with the latest technology without having to spend too much money. Many of these are owners of devices with outdated technologies (such as plasma TVs, smartphones with LCD/Retina screens, PCs with slow processors) want to buy TVs, smartphones and PCs with higher performance OLED screens. Looking at the quality-price ratio and the orientation to a quick and efficient purchase InfinityPhone is positioned at the limit with the practical remaining within the critical square. It tends slightly to the utopian for apple consumers who want to identify themselves as an iphone or macbook owner.
In the Semprini Mapping
InfinityPhone is synonymous with happiness and innovation: identifying in the utopian towards playfulness our identity territory. The individual happiness of each customer is therefore at the heart of InfinityPhone's thoughts, which is why we offer the InfinityPhone+ program free of charge to every registered user.
The naming of the Logo was created with the Monte Stella, a dynamic and compact font in its regular version. Particularly impressive are its versions from Medium on, used for advertising messages. The Light version of Monte Stella grants compactness and cleanliness in order to hierarchize the content. A font that does not go unnoticed and remains in the memory and easy to identify in InfinityPhone.
Examples of color application
What are InfinityPhone+ and InfinityPremium?
They are loyalty programs created by InfinityPhone to offer more than just a purchase. InfinityPhone+ is the free program for all users registered on the site or from the app, and is divided into different levels that can be completed with points, called InfinityPoints. InfinityPoints can range from 10 to 45 for each device purchased, the higher the cost of the device the more points you earn. In addition, by inviting friends you can earn additional points. Each level contains several gifts such as an additional free month on Netflix. On the other hand, InfinityPremium is the company’s annual subscription that allows you to have, by paying 2€ per month: free shipping, extension for the entire duration of the subscription, additional benefits and discounts, a personalized support service. The subscription is free for all registered users for 30 days, after which they will be notified with notice of the end of the trial and the subsequent payment (which will take place on the 31st day of the subscription).

App
"The first showcase is definitely the website, especially in this area, which is why it is important to highlight everything that is important."

website
"The importance of experience and materials: Reusable packaging with a focus on the opening experience, recycled materials such as for pens, materials from sustainable sources."
Packaging & brand stationery
InfinityPhone is a university project. Covered by copyright with third party elements.